We're a pet grooming business, not a big-box chain. Our groomers know the difference between a dog that needs a basic flea shampoo rinse and one that needs a full flea cleanse with extended contact time. We read every dog before we start, and we adjust the process to match what we're actually seeing on their coat and skin.
The medicated shampoo we use is formulated to do two things: eliminate the fleas and ticks that are already there, and soothe the skin that's been irritated from bites and scratching. We don't rush the rinse. Every dog flea and tick treatment here gets the time it needs to actually work.